Pricing in the Travel Industry

The prices you set for you travel business play a role in consumers decisions.  People who plan trips for their families begin saving months in advance so they can afford to do everything they want. The prices you set should reflect the industry standards but changes in price may need to be made depending on your attraction's competition. One way to motivate customers is by offering specials to help lower the costs. Listed below are three ways different ways to setup your travel discounts.

Travel Deals and Specials

By offering discounts and specials, consumers will feel that they are getting a good deal. There are a few different ways you can offer deals, especially online. You could offer deals on your website for when people go to book their trip. You could also work with local and national deal websites that offer time limited specials such as Groupon. Deals can be shared on social media networks or e-newsletters you send out. You can put a deadline on sales to influence consumers to buy now before it's too late.

Partnering with Other Attractions

When people visit a particular area, they most likely will visit multiple attractions. If possible, you can team up with other local attractions to offer deals if travelers visit both locations. Both business will help promote each other as they promote the special offers. This can benefit both your business, other attractions in the community, and the customer will appreciate the special deals. 

Reward Cards
Offering rewards to repeat customers is one way to influence these consumers to come back to your business. These can be very beneficial to businesses that have chains or multiple locations, or businesses that have a strong local travel market. Customers can earn points or get special perks for visiting your attraction a certain amount of times. There's a variety of ways you can set this up.

If you can think of other ways to incorporate deals to encourage consumers, let me know in the comments!