There are a variety of different ways you can reach your target audience online, especially when you use social networks. These networks can allow marketers to create fun, interesting content that can gain a lot of attention to a large audience. By keeping up with the trendiest networks, you can build successful marketing materials.
Pinterest
If you don't know what Pinterest is, basically it's a website that allows users to organize images that inspire them. Each image links to a website so users can get more information on the image. Sharing...
Sunday, November 10, 2013
Friday, November 8, 2013
Pricing in the Travel Industry
The prices you set for you travel business play a role in consumers decisions. People who plan trips for their families begin saving months in advance so they can afford to do everything they want. The prices you set should reflect the industry standards but changes in price may need to be made depending on your attraction's competition. One way to motivate customers is by offering specials to help lower the costs. Listed below...
Wednesday, November 6, 2013
Mobile Marketing in the Travel Industry
With technology always changing, mobile marketing is becoming increasingly popular. The amount of people with smartphones continues to grow which means more consumers browsing the web on the go. So how can this type of marketing benefit businesses in the travel industry? There's a variety of different ways to reach consumers through their phones along with different ways consumers can use their phones to obtain information about your business.
Search...
Monday, November 4, 2013
Things To Do in the Midwest
The Midwest has some great options when it comes to traveling and there are plenty of things to do. If you are a travel business, you have a lot of competition when it comes to convincing your customers to come to your attraction instead of somewhere else. Listed below are common things people like to do in the Midwest while traveling. When it comes to your marketing plan, you have to know how to identify the strengths and weaknesses you have over these other types of attractions. From price to family friendliness, there are many different...
Thursday, October 31, 2013
Why Do People Travel
Travelling is something that everyone enjoys. No matter how far you may travel, everyone loves to ditch their daily routine and do something new. What are the main reasons for traveling? If you own a business that attracts tourists, it's important to understand your customer's motivations for traveling. By knowing this, you can integrate it into your marketing strategy. Listed below, you will find some of the top reasons why people decide to travel.
Learn Something New
Traveling can teach you so many new things whether you are learning a new skill...
Wednesday, October 23, 2013
Building a Successful Travel Website
Having a functional and informational website is crucial for any business, especially those who are in the travel industry. Your website can serve as a great tool for introducing your destination to potential visitors online that can help boost sales while giving viewers a preview of what you have to offer.
Content can make or break your website. It can help persuade people to travel to your business over other places. Here are 6 key items...
Tuesday, October 22, 2013
Travel Marketing in the Off-Season
Being in the Midwest, travel isn't always a popular thing, especially when the weather starts to change. Marketing efforts may seem useless, but actually this is a great time to work on your marketing plan!
So how should marketers handle their marketing strategies during the off-season of travel? To answer this question, it really first depends on how your tourist destination operates. For example, if you are an outdoor water park that closes during the colder months, your goals may be to maintain brand awareness during the winter. If your an...
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