Marketing Your Business to Local Residents

In the Midwest, many travelers are local and live within a 4 hour radius. Local people are aware of your destination which can give your business an advantage, as long as you can successfully keep local travelers coming back.

To begin marketing to locals online, you need to know how to reach them. Whether this is through social media campaigns or advertising in local online newspapers and websites, you can influence locals to visit your business.

Special Deals
One easy way to make locals feel like they are receiving a good deal is by offering season passes. A pass will allow them to visit your destination as many times as they want for a specified period of time. These can be setup for individuals or families and are typically sold every year. To market season passes or other online deals, you can advertise online through social media and post the deals on your website. If there are local deal sites such as Groupon in your area, you can have your deals posted on there as well.

Local Events
If possible, holding events at your destination can be a fun way to get local people to come to your destination. You can hold concerts, fundraising events, or group gatherings in you have the space. Once an event is planned you can use online marketing and advertising techniques along with traditional marketing methods to spread the word. Having people come to your destination will encourgage them to come back in the future. They will also pay attention to future events you will hold.

Contests and Charity
Giving back to the community can help improve the reputation of your business. Whether you hold contests and give away free tickets or gift cards or sponsor a fundraising event, you are raising awareness about your business which can encourage people to come visit.

By staying active in your local community, you can easily market to local travelers. If you have any other suggestions, please leave a comment below!