Travelling is something that everyone enjoys. No matter how far you may travel, everyone loves to ditch their daily routine and do something new. What are the main reasons for traveling? If you own a business that attracts tourists, it's important to understand your customer's motivations for traveling. By knowing this, you can integrate it into your marketing strategy. Listed below, you will find some of the top reasons why people decide to travel.
Learn Something New
Traveling can teach you so many new things whether you are learning a new skill...
Thursday, October 31, 2013
Wednesday, October 23, 2013
Building a Successful Travel Website
Having a functional and informational website is crucial for any business, especially those who are in the travel industry. Your website can serve as a great tool for introducing your destination to potential visitors online that can help boost sales while giving viewers a preview of what you have to offer.
Content can make or break your website. It can help persuade people to travel to your business over other places. Here are 6 key items...
Tuesday, October 22, 2013
Travel Marketing in the Off-Season
Being in the Midwest, travel isn't always a popular thing, especially when the weather starts to change. Marketing efforts may seem useless, but actually this is a great time to work on your marketing plan!
So how should marketers handle their marketing strategies during the off-season of travel? To answer this question, it really first depends on how your tourist destination operates. For example, if you are an outdoor water park that closes during the colder months, your goals may be to maintain brand awareness during the winter. If your an...
Sunday, October 13, 2013
Marketing Your Business to Local Residents
In the Midwest, many travelers are local and live within a 4 hour radius. Local people are aware of your destination which can give your business an advantage, as long as you can successfully keep local travelers coming back.
To begin marketing to locals online, you need to know how to reach them. Whether this is through social media campaigns or advertising in local online newspapers and websites, you can influence locals to visit your business.
Special...
Sunday, October 6, 2013
The Importance of Ratings and Reviews in the Travel Industry
If you run a travel destination, you know that having good ratings and reviews online can have a huge impact on how how prospective travelers view your business or organization. When travelers search for information about you online, they may come across travel rating sites, blogs written by people who have visited your destination in the past, or even comments and pictures posted on social media networks. It's important to identify ways of managing...
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